Attract Visitor-Driven Events

For the first time, Denver hosted the UIAA Ice Climbing World Cup, which drew the largest ice climbing audience ever! The free Barbegazi Winter Festival was held in conjunction with the competition.

Denver welcomed world-class soccer as the U.S. Women’s National Team took on Australia at Dick’s Sporting Goods Park and the CONCACAF Gold Cup brought more than 52,000 fans to Empower Field at Mile High.

Denver has also submitted a bid to host the 2026 FIFA World Cup^TM, along with launching volunteer-based activations at events around Colorado. Learn more about this effort on the Denver 2026 website.

VISIT DENVER supported the marketing and promotion of blockbuster events, including Dior: From Paris to the World and Claude Monet: The Truth of Nature at Denver Art Museum, along with the AMA Supercross and The Denver BBQ Festival events at Empower Field at Mile High.

Goal 1: Expand Meetings & Convention Business and Infrastructure

Goal 2: Attract Visitor-Driven Events

Goal 3: Create World-Class Attractions and Services

Goal 4: Enhance Connectivity and Mobility

Goal 5: Improve Downtown Visitor Experiences

Goal 6: Strengthen Destination Branding