Project Background

In 2018, Denver welcomed 17.3 million overnight visitors who spent a total of $5.6 billion, while supporting over 60,000 full-time jobs. Since 2006, Denver’s leisure tourism has increased 64 percent compared to the national average of 22 percent during this time. To learn more about how Tourism Pays for Denver, click here.

Despite this success, this is not the time to become complacent in the extremely competitive tourism industry.


The Denver Tourism Roadmap will incorporate principals established by DestinationNEXT, a 2014 international study that collected data from 327 tourism bureaus in 36 countries to develop best practices, practical actions and strategies for destination marketing organizations (DMOs) to help them stay competitive in a changing world. More information can be found here.


Leading the Denver Tourism Roadmap development, InterVISTAS is a management consulting company with extensive expertise in aviation, transportation and tourism. They have successfully delivered projects in over 75 countries around the world and are committed to working collaboratively with clients to apply vision and expertise to achieve results. The Denver Tourism Roadmap team is led by Paul Ouimet and includes Doris Mak, Paul Valle and Jordan Young. Learn more at

VISIT DENVER, The Convention and Visitors Bureau

VISIT DENVER is a private, nonprofit trade association that is responsible for marketing metro Denver as a convention and leisure destination. The Bureau is contracted by the City & County of Denver to act as the official marketing agency for Denver. It is governed by a board of directors, and employs a staff of more than 60 professionals. Find more info about VISIT DENVER here.