The TID-funded “Reclaim the Weekend” campaign ran year-round in 2019 to increase short-term visits from regional residents.

The Chicago “takeover” marketing effort, also funded by the TID, included highly visible billboards, high-impact transit entrances and a large festival sponsorship.

The Mile High Tree is Denver’s newest holiday attraction and featured in the Mile High Holidays regional campaign that promotes a wide array of seasonal events to drive overnight visitors.