Initiative 6.ii – Evaluate future Denver and Colorado tourism marketing funding to ensure growth of economic development, jobs and tax revenue:
See Initiative 1.i regarding the Tourism Improvement District (TID).
Initiative 6.viii – Strengthen Denver’s brand for craft industries (e.g. beer/culinary) through various tactics such as events, local talent exposures and new products:
Top Chef filmed the 15th season of the hit show in Denver, Aspen, Boulder and Telluride. The new season began airing in late 2017.
Initiative 6.vi – Leverage new technologies to implement tourism strategies:
Wayin (social photos), OnceThere (tour bookings) and other new, innovative tools are being assessed and utilized to keep VISIT DENVER on the cutting edge.
Initiative 6.xii – Expand promotion of the live music scene (e.g. comprehensive music calendar, annual event):
For the second year, VISIT DENVER brought a Red Rocks replica to Chicago’s Taste of Randolph street festival to highlight Denver’s music scene. The Denver365 events calendar is featuring an expanded music section. And, see Initiative 2.i regarding a multi-day music festival being planned for Overland Park Golf Course.